S1 Networks - Suomen p*askin netti -kampanja

IT-markkinointi on usein…

harmaata.

S1 Networks pähkäili, miten erottua IT-markkinoinnin harmaudesta?

Päätimme kysyä jotain rohkeaa...

Syntyi “Suomen p*skin netti” -kampanja, joka leikitteli huumorilla ja meemi- kulttuurilla.

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IT-markkinointi on usein…

harmaata.

S1 Networks pähkäili, miten erottua IT-markkinoinnin harmaudesta?

Päätimme kysyä jotain rohkeaa...

Syntyi “Suomen p*skin netti” -kampanja, joka leikitteli huumorilla ja meemi- kulttuurilla.

Rohkea sisältö tuotti tuloksia. ➡️ Yli 20 000 sivuvierailua ➡️ Kymmeniä B2B-liidejä

Miksi kampanja toimi?

Uskalsi erottua Puhutteli kohderyhmää huumorilla Osallisti yleisöä