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Our latest case
See what we achieved
How a door and safety giant took continuous marketing on board →Work with us
We’re always looking for good people
See what’s open right now and what it’s like to work here (in Finnish).
Open positions →Our manifesto
How we think about marketing
Continuous marketing beats one big campaign. Here’s why.
Read the manifesto →Nice to see you again
What we’ve been up to
Our latest cases and work since we last met.
See our references →This is a stimulus
A little red dot is irresistible. That’s why you clicked. We use the same psychology to get our clients’ customers moving.
This is how we do it →Annoyed? We apologise
That was the last time. The dot won’t come back.
A brand sharpening. Your brand already exists, and now it gets polished into one coherent whole: clear positioning, messages that speak to the right person in the right way, and a brand book that works as an everyday tool.
We don’t build from scratch. We take what already works in your brand, develop it and polish every element, so producing marketing runs like clockwork.
Sharpening your positioning against competitors and other channels: the place your brand claims in its category.
Promise, personality, values and tone of voice. What every message and image will come back to from now on.
Core message and key messages by audience. What gets said to whom, and in what order.
Pulling together a distinctive look: typography, use of colour and logos. New brand elements, up to ten.
A defined image style and reference images that keep the look consistent whoever takes the photos or makes the content.
An ad template, do’s and don’ts, and an asset library where the right versions are always easy to find.
Timeline
The project is workshop-led and done together with you. Development happens in sprints, and we review the results together after each stage. AI readiness and the online version are part of the plan from the very start.
Brand platform, positioning and brand hierarchy.
Tone of voice and copy principles by channel.
Visual guidelines, brand vibe (video and audio) and templates: PowerPoint, social, ad assets and newsletter.
Machine-readable guidelines, tone of voice in code and a brand context package for AI tools.
JxL Online Brand Book™ at your own address. Element generator as an option.
Internal team testing, finishing touches and roll-out.
In the end, standing out doesn’t come from showing slicker imagery than everyone else. It comes from understanding better what people are looking for.
When content manages to stop people, make them recognise themselves and offer an insight, it sticks. And when it’s entertaining too, they come back to it.
The goal isn’t just to show up in the feed. It’s to be the content that makes the feed stop for a moment.
Price
The final price depends on scope, the number of audiences and channels, and how much new design is needed.
Option 1, Brand Facelift
from€9,000
Positioning, brand core, messaging architecture, visual identity, new elements, image style, ad template, do’s and don’ts, and asset library.
Request a quoteOption 2, Facelift + Online Brand Book
from€15,970
Everything above plus tone of voice by channel, brand vibe, guidelines for digital environments, AI agent readiness, presentation and ad templates, social and newsletter templates, and a JxL Online Brand Book™.
Request a quoteAdditional work
€120/h
Design outside the workshops, additional audiences and channels, and any other work outside the project deliverables. Billed by the hours actually worked.
Request a quoteOn top
Our contracts always come with one day’s notice and a 100% satisfaction guarantee. Prices exclude VAT. We invoice 50% at the start of the work and the remaining 50% when the project is complete.
Questions and answers
An update. The Facelift starts from what already works in your brand and sharpens it. We don’t throw away recognisable elements; we organise them into a whole that’s easy to use.
Then the work starts with the same workshops, but the brand core is built from a blank slate. At the kick-off meeting we’ll tell you straight which situation you’re in and what it means for the scope.
Two workshops, attended by the people who make decisions about the brand. In between, we do the work and you review the results. Expect a few hours per workshop plus some small comments along the way.
Eight weeks from the first workshop to roll-out, as long as decisions are made at the agreed pace. The timeline is confirmed at the kick-off meeting.
With Option 2, yes: the result is published as a JxL Online Brand Book at your own address, and it includes a machine-readable version for AI tools. With Option 1, the guidelines are delivered as an asset library.
A coded tool inside the brand book: you pick a template, enter your text and it produces an on-brand element, such as a social image or a banner, without a designer. It’s an option that pays off when you produce a lot of content.
The brand is yours. Further development, new channels and extended design are done as needed at €120/h, or as part of a continuous marketing partnership.
Tell us what you have in mind for JxL Brand Facelift™ and we’ll get back to you.
