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Our latest cases and work since we last met.

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Lens

Lens builds a virtual panel of realistic target-group personas for your material. Each one reviews your concept from their own point of view, and you get a clear report on what works and what doesn’t.

  • Results in minutes
  • B2C and B2B
  • Quantitative and qualitative results
Simulation
€150
As a Dice add-on
3 for €59/month
Explore Lens

How Lens works

From concept to results in four steps

A typical simulation with a 30-persona panel takes under three minutes.

  1. 01

    Add your material

    Upload an ad, write a brand message, paste a website address or describe your service concept. Lens accepts text, images, PDFs and websites.

  2. 02

    Define the target group

    Tell Lens who you’re testing with: age, gender, location, occupation and life stage. For B2B tests, add role, company size and industry.

  3. 03

    Lens simulates the panel

    The AI creates 5–50 realistic personas and interviews each one separately. Every persona is different: sceptics, enthusiasts and everything in between.

  4. 04

    Read the report

    You get a quantitative summary (NPS, scales, distributions) and a qualitative analysis (themes, quotes, suggestions), ready as a PDF.

Ready-made templates

Six ready-made templates

Every template comes with ready questions, and you can create as many of your own as you like.

  1. 01

    Ad concept

    A single print or digital ad: CTA impact and emotional reactions.

  2. 02

    Brand message

    A tagline, manifesto or positioning: credibility and tone of voice.

  3. 03

    Website

    A front page, landing page or purchase path: navigation, trust and conversion.

  4. 04

    Service concept

    A new service or pricing model: customer journey, NPS and pricing.

  5. 05

    Product concept

    Packaging, category position or a renewal: price sensitivity and purchase intent.

  6. 06

    A/B simulation

    Two concepts side by side for the same panel: comparison, preference and reasoning.

Price

You only pay for simulations

No monthly fees and no commitment. A traditional focus group costs around €3,200 and takes three weeks; a Lens simulation takes a few minutes.

Lens simulation

€150

5–50 personas, a quantitative and qualitative report, A/B comparison, PDF, CSV and a shareable link.

Explore Lens

On top

  • As a Dice add-onThree simulations a month for JxL Dice users.+€59/month

Prices exclude VAT, which is added to the invoice.

Questions and answers

Frequently asked

What can I test with Lens?

Ads, brand messages, websites, service and product concepts, and two options side by side.

Does Lens replace real research?

Lens is a fast way to filter and improve ideas before launch. For big decisions, we recommend confirming the results with real customers.

How do I get started?

Start your first simulation at lens.jxl.fi or book a demo, and we’ll show you Lens on your own material.

Shall we get in touch

Tell us what you have in mind for Lens and we’ll get back to you.

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