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Our latest cases and work since we last met.

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JxL Lens™

JxL Lens™ builds a virtual panel of realistic target-group personas for your material. Each one reviews your concept from their own point of view, and you get a clear report on what works and what doesn’t.

  • Results in minutes
  • B2C and B2B
  • Quantitative and qualitative results
Simulation
€150
As a Dice add-on
3 for €59/month
Explore JxL Lens™

How JxL Lens™ works

From concept to results in four steps

A typical simulation with a 30-persona panel takes under three minutes.

  1. 01

    Add your material

    Upload an ad, write a brand message, paste a website address or describe your service concept. JxL Lens™ accepts text, images, PDFs and websites.

  2. 02

    Define the target group

    Tell JxL Lens™ who you’re testing with: age, gender, location, occupation and life stage. For B2B tests, add role, company size and industry.

  3. 03

    JxL Lens™ simulates the panel

    The AI creates 5–50 realistic personas and interviews each one separately. Every persona is different: sceptics, enthusiasts and everything in between.

  4. 04

    Read the report

    You get a quantitative summary (NPS, scales, distributions) and a qualitative analysis (themes, quotes, suggestions), ready as a PDF.

Ready-made templates

Six ready-made templates

Every template comes with ready questions, and you can create as many of your own as you like.

  1. 01

    Ad concept

    A single print or digital ad: CTA impact and emotional reactions.

  2. 02

    Brand message

    A tagline, manifesto or positioning: credibility and tone of voice.

  3. 03

    Website

    A front page, landing page or purchase path: navigation, trust and conversion.

  4. 04

    Service concept

    A new service or pricing model: customer journey, NPS and pricing.

  5. 05

    Product concept

    Packaging, category position or a renewal: price sensitivity and purchase intent.

  6. 06

    A/B simulation

    Two concepts side by side for the same panel: comparison, preference and reasoning.

Price

You only pay for simulations

No monthly fees and no commitment. A traditional focus group costs around €3,200 and takes three weeks; a JxL Lens™ simulation takes a few minutes.

JxL Lens™ simulation

€150

5–50 personas, a quantitative and qualitative report, A/B comparison, PDF, CSV and a shareable link.

Explore JxL Lens™

On top

  • As a Dice add-on Three simulations a month for JxL Dice users. +€59/month

Prices exclude VAT, which is added to the invoice.

Questions and answers

Frequently asked

What can I test with JxL Lens™?

Ads, brand messages, websites, service and product concepts, and two options side by side.

Does JxL Lens™ replace real research?

JxL Lens™ is a fast way to filter and improve ideas before launch. For big decisions, we recommend confirming the results with real customers.

How do I get started?

Start your first simulation at lens.jxl.fi or book a demo, and we’ll show you JxL Lens™ on your own material.

Shall we get in touch

Tell us what you have in mind for JxL Lens™ and we’ll get back to you.

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