References

We planned Mysoda’s Christmas campaign and its media for five countries. The same creative and media plan were adapted for each market.

We built M Room automation flows that react to customer behaviour. When more than 30 days have passed since the last visit, the customer gets a text message with a link to the barber queue.

We designed a brand identity for EXU Capital: the logo, the colour system and print materials. The identity works just as well on screen as on paper.

We refreshed the Anyday Nuts brand identity and pulled it together into a brand book. The identity shows up on social media and in outdoor advertising. See also the Spreading good energy campaign.

We keep a constant eye on M Room’s customer base: how many come back and how quickly. When returns slow down, advertising reminds the right audience at the right time.

We pull advertising, website and sales data together into dashboards that show what’s working at a glance. Tracking is continuous, not a report put together once a quarter.

The continuous marketing agency needed a mark that never ends. The loop stands for continuity, and the same idea runs through the whole identity, from the web to social media. The full brand book is at brand.jxl.fi.

We designed a symbol for Ramson & Co and built a brand identity around it. The symbol works in four colours, and the identity carries through from the website to social media.

Re-Tech got a clear wordmark and a complete identity around it: an icon set, business cards and a website.

We designed a symbol and wordmark for Neuvoa-ICT that work in both stacked and horizontal versions.

We connect marketing tools to each other with APIs and automation, for example Google Analytics, HubSpot, Looker, Meta and Mailchimp. Data validation makes sure decisions are made on the right data.

We plan campaign media as a whole, where social, search, display, video and outdoor all back each other up. The images show examples of media we’ve run campaigns in with our clients.

We track how much of the searches in a category go to the client’s brand compared with its competitors. Share of search predicts changes in market share and tells you whether your brand marketing is working.

We sharpened Resete.fi’s company identity: the logo, the colours and the imagery. The new look shows up online and in outdoor advertising.

We built the strategy and media plan for Antilooppi’s Always ready campaign. Website traffic trended upwards throughout the tracking period.

We built the mysoda.eu website, which puts the products’ design and sustainability front and centre and works just as well on a phone as on a big screen.