We always count visitors without cookies, and we don’t identify you. Ad platforms (Meta, Google, LinkedIn) only learn about your visit if you allow it.

Choose yourself

You can change your choice at the bottom of the page. Privacy policy

Become a clientOpen positionsTake a little breakGet in touch
Meet Dice Marketing Intelligence™ at your fingertips.
Suomi English
Choose your view

Choose, and we’ll show you what matters most first.

Work with us

We’re always looking for good people

See what’s open right now and what it’s like to work here (in Finnish).

Open positions →

Our manifesto

How we think about marketing

Continuous marketing beats one big campaign. Here’s why.

Read the manifesto →

Nice to see you again

What we’ve been up to

Our latest cases and work since we last met.

See our references →

Mesvac Hörmann

How a door and safety giant took continuous marketing on board

Five months of continuous digital marketing in four channels. The result, a much lower cost per click and twice the contacts.

  • Google Ads
  • YouTube
  • Meta
  • LinkedIn
  • Retargeting
  • SEO and content
A blue Hörmann sign on the dark wall of a trade fair stand, visitors in the background

Continuous marketing across four channels

Mesvac Hörmann’s marketing is continuous: search, YouTube, Meta and LinkedIn advertising run month after month. Seasonal pushes come on top, and every month starts by going over the lessons of the previous one.

Fact sheet

Better results month after month

Mesvac Hörmann the first five months
+106 % Contacts from the website Months 3–4 compared with months 1–2
8,7 % Organic search click-through rate Month 5
−66 % Cost per click on Google Month 1, new account structure

Month 1

All Google advertising into one account, YouTube on board.

Cost per click −66 %

Month 2

A weak search campaign fixed, retargeting split into B2B and B2C.

Contacts +200 %

Month 3

Summer maintenance and the housing fair on top of the always-on base.

Quality held over the summer holidays

Month 4

The ad showing a real maintenance man won.

Contacts +106 %

Month 5

Weak creatives out, the life-cycle model launched.

Clicks +28 % for the same money

Next →

Hinged doors and Oktablock into advertising, maintenance on LinkedIn too.

Behind the scenes

Insights from our experts

One account for everything

The first month was spent getting the foundations right. All Google advertising was moved into one account, and YouTube was added. Only after this groundwork could the whole be optimised.

Two Mesvac Hörmann installers seen from behind looking at the wavy wooden facade of the Oodi library, with the ad line Door and safety solutions worthy of their site Always on · Kohteensa arvoinen

Creatives are tested every month

In the summer maintenance campaign, the version showing a real maintenance worker clearly won. People are now in the ads whenever possible.

Creative examples

A peek at the marketing

Mesvac Hörmann’s stand at the spring fair, visitors looking at the doors on display Trade fair · Stand design
Mesvac Hörmann’s wrapped van against a black background Kohteensa arvoinen · Van
The Mesvac Hörmann team standing in a row at their trade fair stand in front of a blue Mesvac Hörmann wall Trade fair · Photography
An open barrier on the driveway of a courtyard between dark office buildings, a car in the background Gates and barriers
Mesvac Hörmann’s stand in a trade fair hall, a display booth in the middle of a blue frame Trade fair · Stand design
Two steel bollards with red light rims in an urban setting Bollards
A Mesvac Hörmann sliding gate in an industrial yard next to a mesh fence Gates and barriers · Sliding gate

I want results like these

How it keeps running

The continuous marketing model

Campaigns and seasons

  • Garage doors
  • Storage solutions
  • Gates and barriers
  • Housing fair
  • Summer maintenance
  • Life-cycle model

Always on

  • Google Ads
  • YouTube
  • Meta
  • LinkedIn
  • Retargeting
  • SEO and content

What we measure

  • Contacts
  • Quote requests
  • Dealer searches
  • Cost per click

Working together

What our everyday looks like

  • Daily

    We maintain the marketing, edit content and optimise based on results.

    How: Slack / Teams

    Marketing gets sharper, one micro-goal at a time

  • Monthly

    We agree on the current and next actions, read the results and improve what works.

    How: Remote meeting

    The actions improve month after month

  • Quarterly

    We pull the learnings together at roof level and plan more strategically.

    How: Live or remote

    Marketing, customer acquisition and the business develop together

Who did what

Julkee x Lempee

Mesvac Hörmann

  • Product and season information
  • Experts and shoot locations for the ads
  • Sales feedback on contacts
  • Roll-out in their own channels

Want results like these?

Book a 30-minute sparring session and let’s see together what we could do for your brand.

Become a client

More cases

From research data to Finland’s coffee table talk

Cityvarasto

From research data to Finland’s coffee table talk

We built Cityvarasto a model for continuous PR that turns the company’s own research data into interesting media stories and part of people’s everyday lives. One finding travelled from Ilta-Sanomat to Kotivinkki and all the way to a hair salon’s magazine table.

 From campaign idea to Mesvac Hörmann’s slogan

Mesvac Hörmann

From campaign idea to Mesvac Hörmann’s slogan

A line meant as a campaign name worked on so many levels that it became Mesvac Hörmann’s main slogan.

 How a cardboard box became the common thread of Pa-Hu’s marketing

Pa-Hu

How a cardboard box became the common thread of Pa-Hu’s marketing

On the surface, a cardboard box looks simple. The iceberg concept brings out what lies behind the packaging: Pa-Hu’s 80 years of experience, certifications and its own factory. The same concept is used in the ads, on the landing page and in the sales materials.