Mesvac Hörmann
How a door and safety giant took continuous marketing on board
Five months of continuous digital marketing in four channels. Cost per click down to a third, contacts doubled.
- Google Ads
- YouTube
- Meta
- Retargeting
- SEO and content
Four channels, one line, one rhythm
Mesvac Hörmann’s marketing isn’t a campaign that starts and stops. Search ads, YouTube, Meta and LinkedIn run all the time, seasons come on top of them, and every month starts from the lessons of the last. The line that gets repeated is Kohteensa arvoinen.
Fact sheet
One improvement every month
Month 1
All Google advertising into one account, YouTube on board.
Cost per click −66 %
Month 2
A weak search campaign fixed, retargeting split into B2B and B2C.
Contacts +200 %
Month 3
Summer maintenance and the housing fair on top of the always-on base.
Quality held over the summer holidays
Month 4
The ad showing a real maintenance man won.
Contacts +106 %
Month 5
Weak creatives out, the life-cycle model launched.
Clicks +28 % for the same money
Next →
Hinged doors and Oktablock into advertising, maintenance on LinkedIn too.
Behind the scenes
Insights from our experts
One account, one whole
The first month went into the foundations. All Google advertising into one account, a new account structure and YouTube on board. Only then could the whole be optimised.
Always on · Kohteensa arvoinen Creatives are tested every month
In the summer maintenance campaign, the version showing a real maintenance worker clearly won. People are now in the ads whenever possible.
Creative examples
A peek at the marketing
Trade fair · Stand design 
Kohteensa arvoinen · Van 
Trade fair · Photography 
Gates and barriers 
Trade fair · Stand design 
Bollards 
Gates and barriers · Sliding gate How it keeps running
The continuous marketing model
Campaigns and seasons
Come and go like the seasons, on top of the base
- Garage doors
- Storage solutions
- Gates and barriers
- Housing fair
- Summer maintenance
- Life-cycle model
Always on
Runs every day and never takes a holiday
- Google Ads
- YouTube
- Meta
- Retargeting
- SEO and content
What we measure
Every month is a moment of truth
- Contacts
- Quote requests
- Dealer searches
- Cost per click
Working together
What our everyday looks like
-
Daily
We maintain the marketing, edit content and optimise based on results.
How: Slack / Teams
Marketing gets sharper, one micro-goal at a time
-
Monthly
We agree on the current and next actions, read the results and improve what works.
How: Remote meeting
The actions improve month after month
-
Quarterly
We pull the learnings together at roof level and plan more strategically.
How: Live or remote
Marketing, customer acquisition and the business develop together
Who did what
Mesvac Hörmann
- Product and season information
- Experts and shoot locations for the ads
- Sales feedback on contacts
- Roll-out in their own channels
Want results like these?
Book a 30-minute sparring session and let’s see together what we could do for your brand.
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