JxL Ilmiö™
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Strategy, concept, PR and follow-up. The result is a phenomenon designed to spark conversation, media coverage, interest and commercial visibility.
Request a quoteJxL Ilmiö™
We turn a brand, product or service into a talking point. A phenomenon combines PR, phenomenon-making, media relations, influencers and creative campaign planning into one act that gives people and the media a reason to talk.
- Strategy, concept, PR and follow-up
- We don’t guarantee hits, we aim for 10x
- Takes courage and your own team
Four phases
What a phenomenon includes
No promises, just files, lists and dates. Every phase leaves you with something concrete.
Strategy
Defining goals and target groups, mapping the market and phenomena, identifying the brand’s PR potential and finding a strong news or conversation angle.
Concept
Building the phenomenon idea, campaign concept, story and key message, and designing the visual and content whole.
PR
Media targeting, journalist pitches, press release, media outreach and coordinating interviews and media appearances.
Follow-up
Media hits, tracking visibility and social conversation, analysing results and next steps. A report that shows what happened.
Timeline
How a phenomenon is born
A phenomenon isn’t born in a week. It takes time, patience and consistency in every channel, from you too.
- Weeks 1–2
Strategy
Starting point, target groups, media and one clear phenomenon idea with a PR angle.
- Weeks 3–5
Concept and materials
Campaign concept, story, key message, press release and visuals. Media and influencer lists by name.
- Weeks 6–8
Launch
Pitches, press release, outreach, interviews and the stunt. This is where courage is needed.
- Weeks 9–12
Follow-up and next steps
Media hits, conversation and analysis. Next steps or a move into a continuous partnership.
Who it’s for
Major launches, brand renewals, campaigns, societal topics and situations where the goal is greater visibility than usual.
A phenomenon requires a committed team on your side, decision-making power and stamina. Earned media doesn’t come by ordering it, and once the conversation starts, you have to dare to take part.
If you want something safe and quiet, we have other services for that. A phenomenon is for those who dare. And if you like the taste of it, we continue as a JxL Ilmiökumppanuus™ partnership.
Price
Oh yes, the price
The price of a phenomenon depends on how big an act we make. Tell us your idea, and we’ll tell you the price. You can’t buy phenomena, you have to earn them.
What affects the price
- Producing the stunt or campaign
- Number of media and influencers
- How long follow-up and next steps should run
Our contracts always have a one-day notice period and a 100% satisfaction guarantee. Prices exclude VAT. We can’t guarantee earned media, only earn it.
Questions and answers
Frequently asked
Do you guarantee results?
No, and nobody honest does. We aim for ten times the impact of an ordinary campaign and tell you every week where we stand. If the angle doesn’t carry, we say so out loud and change the angle.
What does it take from me and my team?
Time, resources and courage. We need someone on your side who answers an interview request the same day, and leadership that stands behind the idea even when the comment section heats up.
Why isn’t this cheap?
Because a phenomenon is an act, not a press release. Strategy, concept, materials, outreach and follow-up are weeks of people’s work. You can get visibility for less, but not a talking point.
What if the phenomenon gets out of hand?
We prepare for that already in the concept phase. We agree in advance which conversations we take part in, who speaks and what isn’t said. Courage is not the same as recklessness.
Is this advertising?
No. A phenomenon is earned visibility that can be amplified with advertising. Where needed, we combine the phenomenon with our continuous marketing packages.
Shall we get in touch
Tell us what you have in mind for JxL Ilmiö™ and we’ll get back to you.