PR and phenomena
We turn a brand, product or service into a talking point. PR, phenomenon-building, media relations, influencers and creative campaign planning combined into one act that gives people and the media a reason to talk.
- One phenomenon or an ongoing partnership
- From research data to media stories
- No guaranteed hits, we aim for ten times
- Price
- from €3,600 / month
What we do
A phenomenon agency, not a communications agency
The goal is not just to be seen, but to build a topic that gives people and the media a reason to talk.
- 01
Phenomenon idea and PR angle
One clear reason why people would talk about you. Often it is found in your own data, research or a bold stance.
- 02
Media and journalist relations
Press releases, media pitches and media lists with names. We know the journalists, we don’t mass-mail.
- 03
Influencers and partners
Who to invite and for what, so the topic spreads in channels where an ad would not work.
- 04
Monitoring and reporting
Media hits, conversation and visibility against the goals. An honest report on what happened and what comes next.
Two ways to start
JxL Ilmiö™ is one phenomenon from start to finish: strategy, concept, PR and monitoring. JxL Ilmiökumppanuus™ makes PR a continuous part of marketing: one story angle for the media every month, named journalists and a report.
Both require courage and time from you. Phenomena cannot be bought, they have to be earned. The full story, the price dare and the team: [JxL Ilmiöt™ (in Finnish)](/ilmiot).
Ready-made products
Clear scope and a fixed price, if you know what you need.
Work we are proud of
Working with you
These people answer the phone and their emails — no switchboard, no ticket queue.
Riina Salo
Content Strategist
A builder of content strategies and brands who turns ideas into compelling multichannel wholes.
- Owned audiences
- Content strategy
- Community marketing
Leena Honkajuuri
PR & Communications Lead
Over ten years of PR and communications, raised at Happy Comms. Turns brands into talking points and the media into friends.
- PR and media relations
- Creating phenomena
- Strategic communications
Emma Koukonen
Creative Marketing Strategist
A creative marketing strategist who brings strategic goals, media planning and tactical execution together into a whole that works – so the work has direction and the results have meaning, from idea to practice.
- Strategic marketing planning
- Media planning
- Campaign and concept planning
- Marketing analysis and development
Tell us what you need
Tell us about your pr and phenomena needs. If we don’t reply within 24 hours, you’ll get a €100 restaurant gift card.