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A brand book that lives online. Guidelines, logos, colours, fonts and downloadable assets at one address, for people and for AI. Not a PDF quietly going stale in email threads.
The brand book is a single website where every topic has its own page. We only build the sections your brand actually needs.
A home page and sections as needed: logo, colours, typography, tone of voice, imagery, iconography, graphic elements, AI guidelines and assets. A sidebar, a direct link to every section and a mobile menu.
Logos in RGB and CMYK (PNG, PDF, EPS), a font package with licences, images and templates. Agreed file names, and everything also downloadable as a single package.
Colours copy with a click, every image has a download button, font weights are shown in motion and hierarchies are explained with annotated mock-ups.
The full guidelines also as a Markdown file and design tokens. AI tools, agencies and developers can use your brand as is, with no interpretation needed.
You comment directly on the page. Comments appear as pins and are gathered on a single page, and you approve one page at a time. Notifications go to Slack. No email threads.
Your own address, the code in your own repository, plus draft terms of use and a draft privacy policy. We hand everything over to you or maintain it on your behalf.
Spec sheet
All our brand books are built on the same foundation, with privacy and security built in.
Price
The final price depends on the number of sections, the number and formats of assets, and how ready your brand already is.
Brand book
from€2,500
Structure and pages, asset library, interactive elements, machine-readable version, review mode and launch at your own address.
Request a quoteAdditional work and extended design
€120/h
Content and asset updates, new sections, extended brand design and additional levels of access control. Billed by the hours actually worked.
Request a quoteOn top
Our contracts always come with one day’s notice and a 100% satisfaction guarantee. Prices exclude VAT. We invoice 50% at the start of the work and the remaining 50% when the project is complete.
References
Questions and answers
A PDF is only the right version on the day it’s sent. After that it lives on in email threads, and everyone has a different version. An online brand book is always up to date at one address, assets are downloaded straight from it, and AI tools can read it as is.
Then we start with a JxL Brand Facelift project. We sharpen your core promise, tone of voice and visual direction together with you, and the brand book is built on top of that. That way nothing ends up in the book that would need fixing straight away.
Content changes are made in the template and published with a single command. We make them at €120/h, or after handover any of your developers can. There’s deliberately no content management system: a brand book changes rarely, and every change deserves a proper look.
You decide. It can be public, at a hidden address, protected with a shared password or behind individual user logins. During review, the site only opens with a separate link.
No. No cookies, no analytics, no forms. The only exception is review mode, which stores the commenter’s name and comments, and even that only works with the review link.
The code is on GitHub and the site on Vercel. The accounts are either yours (handover) or ours (maintenance at €19.90/month). Either way, the content and assets are yours, and we transfer them on request.
The notice period is one day. We transfer the code and hosting to you, and the site carries on running on your accounts. Nothing gets lost.
Yes, it’s designed for it. The full guidelines come as a Markdown file and design tokens. Give them to an AI tool as context and it will produce on-brand text and code without any extra instructions.
Yes. The most common set-up is a dedicated subdomain, for example brand.yourcompany.com, so the brand book doesn’t touch your current website at all. Pointing the address takes a single DNS record.
You send the original files (logos, fonts, images) as a folder or a link. We check them, optimise them and name them as agreed.
It depends on the number of sections and how ready your brand and assets are. We give you a timeline at the kick-off meeting rather than guessing in advance.
Tell us what you have in mind for JxL Online Brand Book™ and we’ll get back to you.
