Marketing Mix Modelling
Marketing Mix Modelling (MMM) uses historical data to show which marketing channels and activities deliver the best results. That way you put your resources where every euro of your marketing budget works hardest.
- The real impact of your channels
- Online and offline together
- No statistics degree needed
- Price
- Tailored to you
What you get
A cure for ever more complex marketing
The number of channels and touchpoints has multiplied. MMM needs big enough advertising budgets and sales volumes for statistical methods to dig meaningful findings out of the data.
- 01
What actually delivers
A full picture of which channels and activities deliver the best results.
- 02
Online and offline together
See how your digital channels work together with your offline advertising to drive brand visibility and sales.
- 03
Pricing, seasons and weather too
Do hot summer days affect your sales? MMM takes campaigns, pricing, seasons and even the weather into account.
- 04
Decisions based on data
Decisions rest on solid data rather than assumptions. And you don’t need a degree in statistics to use it.
How we work
From historical data to budget decisions
- 01
Gathering the data
We gather historical data, such as sales figures and marketing spend.
- 02
Modelling
Statistical methods show how different factors affect your sales and your brand’s position.
- 03
Resources in the right place
Based on the findings, your marketing budget goes where it delivers best.
The whole
Part of Marketing health check
Ready-made products
Clear scope and a fixed price, if you know what you need.
Marketing audits
An honest once-over: what works and what doesn’t.
from €2,500
Working with you
These people answer the phone and their emails — no switchboard, no ticket queue.
Lasse Iskanius
Head of Strategy & Growth
A data-loving marketing strategist with a soft spot for creative work, who has worked at leading media agencies and run his own marketing business.
- Analysis
- Media planning
- Strategy
Midora Linden
Operations Manager
An operations manager who keeps the team’s days running smoothly with clear processes, sharp priorities and plenty of support.
- Onboarding
- Processes
- Projektinhallinta
Jouni Ikävalko
Head of Martech
A marketing superstar who dives into the deep end of customer understanding without ever losing sight of what actually drives results.
- Martech
- Analytiikka
- CRM
Roni Rintala
Senior Digital Marketing Specialist
A creative digital advertising expert whose firm grip on SEM and email marketing takes client accounts to new heights.
- Digital marketing
- Email marketing
- SEM
Tell us what you need
Tell us about your marketing mix modelling needs. If we don’t reply within 24 hours, you’ll get a €100 restaurant gift card.