Jouni Ikävalko
Head of Martech
A marketing superstar who dives into the deep end of customer understanding without ever losing sight of what actually drives results.
Core skills
- Martech
- Analytiikka
- CRM
Services involved in
Cases involved in
Visio HR
How Visio HR multiplied its number of job applicants
Staffing company Visio Henkilöstöratkaisut needed more job applicants in a highly competitive industry. In the first year, website visits grew fivefold and applications tripled.
M Room
How Finland’s largest barber chain halved its cost per conversion in search advertising
M Room is Finland’s largest barbershop chain and a pioneer in digital customer experience. Its marketing needed more impact. As a result, the cost per conversion in search advertising was cut in half.