Mesvac Hörmann
From campaign idea to Mesvac Hörmann’s slogan
A line meant as a campaign name worked on so many levels that it became Mesvac Hörmann’s main slogan.
Continuous marketing concept and slogan
Worthy of its site
A door only gets noticed when it doesn’t work. Mesvac Hörmann’s doors and safety solutions sit in places where they have to work every day, from the Oodi library to the children’s hospital and the airport. We said it the way the client experiences it, the solution has to be worthy of its site (”kohteensa arvoinen”). A year-round continuous marketing campaign concept was built around the line.
Behind the scenes
Insights from our experts
One line, many levels
- Respects every site the doors end up in
- Promises high quality and service
- Carries on into products and services
- Works along the whole customer journey
Ad example · Oodi Slogan on top, support messages below
”Kohteensa arvoinen” is the top-level slogan, complemented with products and services where needed, such as maintenance and installation services or a hinged door worthy of its site.
The slogan now heads the company’s front page
The campaign name became the company’s main slogan, and it is now the main headline on the front page of Mesvac Hörmann’s website.
Creative examples
A peek at the marketing
Ad example · New Children’s Hospital 
Ad example · Helsinki Airport 
Ad example · National Museum 
Mesvac Hörmann’s front page 
Product range example · Loading bays 
Product range example · Industrial door What we made
- The Kohteensa arvoinen concept and slogan
- A year-round continuous marketing campaign concept
- A framework of support messages for products and services
- Ad examples from different sites
- Landing page content
Who did what
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