Cityvarasto
From research data to Finland’s coffee table talk
We built Cityvarasto a model for continuous PR that turns the company’s own research data into interesting media stories and part of people’s everyday lives. One finding travelled from Ilta-Sanomat to Kotivinkki and all the way to a hair salon’s magazine table.
Since June 2026 · Continuous PR · Consumer survey on belongings 2026: YouGov, 1,355 respondents
Belongings are the third most common cause of rows in relationships
One consumer survey that yields timely, relatable findings about Finnish homes, belongings and life changes all year round. Not one-off press releases, but a continuous PR engine that keeps Cityvarasto’s voice heard.
The basis is Cityvarasto’s 2026 consumer survey on belongings (Suuri tavaratutkimus), carried out by the independent research agency YouGov: 1,355 respondents across Finland, 27 February – 9 March 2026. The media got a source they can trust. See the survey on cityvarasto.fi (in Finnish) →
Behind the scenes
Insights from our experts
In four media on the same morning
A press release, named pitches and expert comments. Continuous PR turns survey data into understandable news stories that spark conversation, and keeps Cityvarasto’s voice heard all year round.
- Earned visibility in national and local media
- Thought leadership as an expert in housing, our relationship with belongings and life changes
- Third-party published content for search engines and AI services
Ilta-Sanomat · 24 June 2026 All the way to the salon’s magazine table
Kotivinkki ran the 28 % figure across a spread, and an acquaintance sent a photo from a hair salon. The same data bends into several media openings for different times, target groups and media. When the need for storage arises one day, Cityvarasto is already a familiar name.
Kotivinkki 16/2026 · Salon magazine table 
Verkkouutiset · 24 June 2026 Results
How the story spread in the media
cityvarasto.fi · Suuri tavaratutkimus 2026 
Maaseudun Tulevaisuus · 24 June 2026 
Voice.fi · 24 June 2026 
Kotivinkki · 28 % JxL Ilmiöt™
Made with the JxL Ilmiöt™ model
PR that turns a company’s own data into talking points: one story angle for the media every month, named journalists, and an honest report. Ten times or nothing.
What we made
- A consumer survey on belongings with YouGov (1,355 respondents)
- Media stories drawn from the survey data
- Press release and journalist pitches
- Expert comments for the media
- Monitoring and reporting media hits
- An annual model for continuous PR
Who did what
Julkee x Lempee
Cityvarasto
- Commissioner of the survey and owner of the data
- Expert comments for the media
- Roll-out in their own channels
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