Roope Siltala
Concept Designer
A storyteller whose pen produces sharp concepts and standalone pieces of content alike.
Core skills
- Copywriting
- Scriptwriting
- Concept design
Services involved in
Cases involved in
Continuous marketing Mesvac Hörmann
How a door and safety giant took continuous marketing on board
Five months of continuous digital marketing in four channels. The result, a much lower cost per click and twice the contacts.
Mesvac Hörmann
From campaign idea to Mesvac Hörmann’s slogan
A line meant as a campaign name worked on so many levels that it became Mesvac Hörmann’s main slogan.
Pa-Hu
How a cardboard box became the common thread of Pa-Hu’s marketing
On the surface, a cardboard box looks simple. The iceberg concept brings out what lies behind the packaging: Pa-Hu’s 80 years of experience, certifications and its own factory. The same concept is used in the ads, on the landing page and in the sales materials.
Epassi
Putting the commuter benefit on the map across Finland
Epassi’s commuter benefit is widely offered but little used. With a strong tactical campaign, we made the benefit visible where it is used: along the commute.
Toyota Material Handling Finland
How Toyota Material Handling launched its Trucks as a service concept
The Trucks as a service concept gave Toyota Material Handling a clear message and a multichannel campaign that stands up to time and repetition.
Karhu Helsinki
From message to live campaign in five weeks
How Karhu Helsinki got a clear message, 12 ads, a landing page and a live campaign in five weeks.
Visio HR
How Visio HR multiplied its number of job applicants
Staffing company Visio Henkilöstöratkaisut needed more job applicants in a highly competitive industry. In the first year, website visits grew fivefold and applications tripled.