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Toyota Material Handling Finland

Toyota’s video series brought the benefits of rental forklifts down to earth

Julkee x Lempee produced an eye-opening, easy-to-approach video concept for Toyota Material Handling about the benefits of rental forklifts.

A camera operator in a hi-vis vest filming three Toyota employees on a warehouse loading dock

Work won’t wait

Toyota Material Handling wanted a light-production video concept that would be eye-opening, approachable and credible all at once. The series was shot in the client’s own warehouse.

Behind the scenes

Insights from our experts

A storyboard sketch of two workers carrying a heavy pallet while a supervisor watches in the background Storyboard

The concept

We came up with a concept for three videos and made a finished storyboard for each. A heavy pallet of goods has arrived in the yard, and the supervisor looks on, puzzled, as two workers carry boxes onto the shelves by hand.

Video · 9:16

Work won’t wait

One of the three videos in the series. A rental forklift solves an everyday problem before it puts your back out. All three videos were in the can after one efficient day of filming.

Creative examples

A peek at the marketing

Toyota’s orange Traigo 18 electric forklift from the front

I want results like these

What we made

  • Video concept
  • Storyboards (3)
  • Shoot day in the client’s warehouse
  • Video series (3 videos)

”Working with the Julkee x Lempee crew has been nice and easy. They’ve come up with great ideas big and small, challenged us when needed, and sparred with us and kept pushing us forward.”

Mira Ljunggren, Marketing Manager, Toyota Material Handling Finland

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