M Room
How Finland’s largest barber chain shifted its marketing up a gear
M Room is Finland’s largest barbershop chain and a pioneer in digital customer experience. Its marketing needed to shift up a gear, and the cost per conversion in search advertising was cut in half.
An experience you won’t regret
M Room is Finland’s largest barbershop chain and a pioneer in digital customer experience. Its marketing needed to shift up a gear, and here’s how we did it.
Fact sheet
What came of it
Behind the scenes
Insights from our experts
More efficient customer acquisition
The cost per conversion in search advertising halved, and digital prospecting became three times more varied.
From data to customer communication results
Customer messages multiplied, CRM open rates went through the roof and sales records were broken.
- Weekly wins are measured against the market
- Advertising is optimised with Marketing Mix Modelling, not last click
Measurement Creative examples
A peek at the marketing
What we made
- Search advertising
- Digital prospecting
- Ad production and upkeep
- Video content for different channels
- CRM messaging
- Weekly operational measurement
- Advertising optimised with Marketing Mix Modelling
Who did what
”Julkee x Lempee’s vision, the breadth of their services and their skilful data management make them the perfect marketing partner for us.”
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