M Room
How Finland’s largest barber chain halved its cost per conversion in search advertising
M Room is Finland’s largest barbershop chain and a pioneer in digital customer experience. Its marketing needed more impact. As a result, the cost per conversion in search advertising was cut in half.
An experience you won’t regret
M Room is Finland’s largest barbershop chain and a pioneer in digital customer experience. Below, we explain how the marketing became more effective.
Fact sheet
What came of it
Behind the scenes
Insights from our experts
More efficient customer acquisition
The cost per conversion in search advertising halved, and digital prospecting became three times more varied.
From data to customer communication results
Customer messages multiplied, CRM open rates rose clearly and sales records were broken.
- Weekly wins are measured against the market
- Advertising is optimised with Marketing Mix Modelling, not last click
Measurement Creative examples
A peek at the marketing
What we made
- Search advertising
- Digital prospecting
- Ad production and upkeep
- Video content for different channels
- CRM messaging
- Weekly operational measurement
- Advertising optimised with Marketing Mix Modelling
Who did what
”Julkee x Lempee’s vision, the breadth of their services and their skilful data management make them the perfect marketing partner for us.”
Want results like these?
Book a 30-minute sparring session and let’s see together what we could do for your brand.
Become a clientMore cases
Continuous marketing Mesvac Hörmann
How a door and safety giant took continuous marketing on board
Five months of continuous digital marketing in four channels. The result, a much lower cost per click and twice the contacts.
Cityvarasto
From research data to Finland’s coffee table talk
We built Cityvarasto a model for continuous PR that turns the company’s own research data into interesting media stories and part of people’s everyday lives. One finding travelled from Ilta-Sanomat to Kotivinkki and all the way to a hair salon’s magazine table.
Mesvac Hörmann
From campaign idea to Mesvac Hörmann’s slogan
A line meant as a campaign name worked on so many levels that it became Mesvac Hörmann’s main slogan.