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Anyday Nuts

Compliments on social, on screens and on trams

In the Spreading good energy campaign, Anyday Nuts hands out compliments. People brighten each other’s day on social media, on digital screens and on the sides of Helsinki’s trams.

A Helsinki tram with Anyday Nuts ads on its side, with the Anyday Nuts logo above

Spreading good energy

You always make my day. Keep that energy. Thanks for being you. In the campaign, Anyday Nuts hands out compliments and people pass good energy on to each other.

Behind the scenes

Insights from our experts

Social · 1:1

You look really good today

The same idea on digital screens, a compliment and a smile aimed straight at passers-by.

Compliments on the side of the bag

In the campaign visuals, the products and the compliments go hand in hand. The same good energy showed up on social media, on digital screens and on the sides of trams.

Creative examples

A peek at the marketing

Digital screen
A woman smiling with her hands on her cheeks, next to bags of Anyday nuts and speech bubbles saying ”Love your style!”, ”You’re awesome!” and ”Keep that energy!” Campaign visual

I want results like these

What we made

  • Campaign concept
  • Social media videos
  • Digital screen videos
  • Outdoor advertising on trams
  • Campaign visuals

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