Riina Salo
Content Strategist
A builder of content strategies and brands who turns ideas into compelling multichannel wholes.
Core skills
- Owned audiences
- Content strategy
- Community marketing
Services involved in
Cases involved in
Cityvarasto
From research data to Finland’s coffee table talk
We built Cityvarasto a model for continuous PR that turns the company’s own research data into interesting media stories and part of people’s everyday lives. One finding travelled from Ilta-Sanomat to Kotivinkki and all the way to a hair salon’s magazine table.
Epassi
Putting the commuter benefit on the map across Finland
Epassi’s commuter benefit is widely offered but little used. With a strong tactical campaign, we made the benefit visible where it is used: along the commute.
Paulúns
How Paulúns stays recognisable in the feed year after year
At the heart of our three-year partnership with Paulúns is the feel-good philosophy and bringing it to life on social media, systematically.
Risifrutti
The game that gathered 1.2 million impressions
For the launch of Risifrutti’s new product, we built a playable game that got consumers involved. It racked up over 1.2 million impressions and almost 18,500 unique players.
Texas Pete
How Texas Pete became a hot brand on social media
Over four years, Julkee x Lempee has built Texas Pete a strong social media presence in Finland. Behind the growth are content made in the brand’s own style, recognisable copy and an active community.
Anyday Nuts
Compliments on social, on screens and on trams
In the Spreading good energy campaign, Anyday Nuts hands out compliments. People brighten each other’s day on social media, on digital screens and on the sides of Helsinki’s trams.