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Paulúns

How Paulúns stays recognisable in the feed year after year

At the heart of our three-year partnership with Paulúns is the feel-good philosophy and bringing it to life on social media, systematically.

A hand holding a phone showing Paulúns’ ”Eat well, feel well” social media post with granola packs

Eat well, feel well

We started from Paulúns’ brand core, eat well, feel well. We turned its values into content that fits into everyday life, and social media works as an extension of the brand, not as a separate channel.

Behind the scenes

Insights from our experts

Social · Stop motion

Breakfast is the heart of the story

We built the content around the idea of small, better choices. Tasty and healthy go side by side in every post.

A close-up of granola and a question sticker saying ”Good morning! Granola with yoghurt or quark today?” Instagram
Paulúns’ Instagram feed, with the green brand colour recurring from post to post Instagram · Feed

Creative examples

A peek at the marketing

Social · 9:16
Paulúns mulberry, strawberry and cardamom granola on a green background Social · 9:16

I want results like these

What we made

  • Continuous social media content production
  • Instagram posts
  • Social media videos
  • Stop-motion video
  • Recognisable visual look for social media

”Working with Julkee x Lempee has been really smooth and effortless. We’ve sparred with each other both ways. Our social media team at Julkee x Lempee has boldly suggested new ways of speaking to consumers, which has been rewarding and eye-opening.”

Paula Pöntynen, Marketing Manager, Paulúns, Orkla

Want results like these?

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