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Texas Pete

How Texas Pete became a hot brand on social media

Over four years, Julkee x Lempee has built Texas Pete a hot social media presence in Finland. Content, copy and community have fired up the brand’s growth.

The Texas Pete logo, its Instagram profile on a phone screen and three social posts

Four years of fiery social media

Julkee x Lempee has been spicing up Texas Pete’s social media for four years now. The content is made with creative freedom, and the products are shot in the brand’s own style.

Behind the scenes

Insights from our experts

Two Texas Pete product photos, sandwiches with chillies on a chopping board and a grilled skewer under a sauce bottle Product photography
Texas Pete speech bubbles on a red background, such as ”Tongue on fire? That’s how it should be!” Copy

Copy that bites

The words get a role too. Witty copy builds a recognisable voice, and engagement grows through the tribe and the fans. Behind it all runs continuous improvement and analysis of the results.

A Texas Pete social post and fan comments like ”This one’s mine!! There’s no life without Texas Pete!” Community

Creative examples

A peek at the marketing

A man drizzling Texas Pete sauce over chicken wings Social · 9:16
A bottle of Texas Pete Hot Sauce on a black background surrounded by garlic cloves Social · 9:16

I want results like these

What we made

  • Social media content for four years
  • Product photography
  • Social media copy
  • Community management
  • Results analysis

Want results like these?

Book a 30-minute sparring session and let’s see together what we could do for your brand.

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