Emma Koukonen
Creative Marketing Strategist
A creative marketing strategist who brings strategic goals, media planning and tactical execution together into a whole that works – so the work has direction and the results have meaning, from idea to practice.
Core skills
- Strategic marketing planning
- Media planning
- Campaign and concept planning
- Marketing analysis and development
Services involved in
Cases involved in
Cityvarasto
From research data to Finland’s coffee table talk
We built Cityvarasto a model for continuous PR that turns the company’s own research data into interesting media stories and part of people’s everyday lives. One finding travelled from Ilta-Sanomat to Kotivinkki and all the way to a hair salon’s magazine table.
S1 Networks
Memes brought 20,000 page visits to a B2B campaign
IT marketing is often grey. S1 Networks dared to stand out with humour and memes, and Finland’s Sh*ttiest Internet campaign brought in over 20,000 site visits and dozens of B2B leads.