S1 Networks
Memes brought 20,000 page visits to a B2B campaign
IT marketing is often grey. S1 Networks wanted to stand out with humour and memes. The Finland’s Sh*ttiest Internet campaign resulted in over 20,000 site visits and dozens of B2B leads.
Have you got Finland’s sh*ttiest business internet?
IT marketing is often grey. S1 Networks was thinking about how to stand out from competitors, and our solution was a campaign that asks its audience a bold question.
Fact sheet
What came of it
Behind the scenes
Insights from our experts
Humour and memes
The result was the Finland’s Sh*ttiest Internet campaign, which used humour and meme culture. The campaign stood out from competitors and spoke to its audience in their own language.
I know a bad connection
The campaign let people report a bad business internet connection. The prize was a pair of Apple AirPods Max noise-cancelling headphones.
Creative examples
A peek at the marketing
Social · Meme 
Social · Meme What we made
- Finland’s Sh*ttiest Internet campaign concept
- Campaign video
- Memes for social media
- Report-a-bad-connection competition
Who did what
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