S1 Networks
Memes brought 20,000 page visits to a B2B campaign
IT marketing is often grey. S1 Networks dared to stand out with humour and memes, and Finland’s Sh*ttiest Internet campaign brought in over 20,000 site visits and dozens of B2B leads.
Have you got Finland’s sh*ttiest business internet?
IT marketing is often grey. S1 Networks was puzzling over how to stand out, so we decided to ask something bold.
Fact sheet
What came of it
Behind the scenes
Insights from our experts
Humour and memes
The result was Finland’s Sh*ttiest Internet campaign, which played with humour and meme culture. It dared to stand out and spoke to its audience in their own language.
I know a bad connection
The campaign let people report a bad business internet connection. The prize was a pair of Apple AirPods Max noise-cancelling headphones.
Creative examples
A peek at the marketing
Social · Meme 
Social · Meme What we made
- Finland’s Sh*ttiest Internet campaign concept
- Campaign video
- Memes for social media
- Report-a-bad-connection competition
Who did what
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