Lasse Iskanius
Head of Strategy & Growth
A data-loving marketing strategist with a soft spot for creative work, who has worked at leading media agencies and run his own marketing business.
- Analysis
- Media planning
- Strategy
Ecommerce marketing
Drive your online store’s growth with data, not gut feel. We combine paid advertising, search visibility, content marketing and email to support your sales.
- AOV, CLV and conversion
- A multichannel toolkit
- A smoother path to purchase
- Price
- Tailored to you
What you get
Your store’s key numbers in shape
AOV, CLV, conversion rate? We help you nail the numbers, whether that’s raising your average order value or growing customer lifetime value.
- 01
Channels that support each other
Paid advertising, search visibility, content marketing and email combined into campaigns or continuous sales promotion.
- 02
Lightbulb moments from data
Digging into your CRM and finding insights in how customers behave is one of our core strengths.
- 03
A smoother path to purchase
Analytics, user research and A/B testing show what’s working on your purchase path and what needs fixing.
- 04
Transparent results
We track conversion rates, number of leads and average order value, the metrics your business success is actually measured by.
How we work
From data to growth
- 01
Key numbers and goals
We look at your store’s key numbers and agree on what to improve.
- 02
Purchase behaviour
We use data to see how customers move around your store and where the purchase path breaks.
- 03
Channels and campaigns
Channel choices depend on your goals, target audiences and products.
- 04
Optimisation
We refine the purchase path and product pages through testing, and track the results transparently.
The whole
What it includes
- Purchase behaviour analysis Everyone leaves tracks in an online store, including the people who don’t buy. Purchase behaviour analysis shows where your purchase path breaks, why, and how to improve it.
- Conversion optimisation Conversion optimisation smooths out your online store’s purchase path, making buying easy for your customer and profitable for you. You get growth from your existing traffic without constantly increasing your media budget.
- Product page optimisation Product page optimisation makes buying easy. Clear, trustworthy product pages that actually sell improve your online store’s conversion.
Working with you
These people answer the phone and their emails — no switchboard, no ticket queue.
Sebastian Solomon
Head of Creative
A marketer who loves putting data to work and bringing creative ideas to life. A serial entrepreneur whose 15-year marketing career has touched many well-known brands in Finland.
- Creative design
- Productisation and concepts
- Websites
Riina Salo
Content Strategist
A builder of content strategies and brands who turns ideas into compelling multichannel wholes.
- Owned audiences
- Content strategy
- Community marketing
Roni Rintala
Senior Digital Marketing Specialist
A creative digital advertising expert whose firm grip on SEM and email marketing takes client accounts to new heights.
- Digital marketing
- Email marketing
- SEM
Jan Kuivalainen
Digital Marketing Planner
A digital advertising expert who gets a kick out of putting data and metadata to work.
- Digital marketing
- SEM
- Social media marketing
Questions and answers
Frequently asked questions
Does an online store need to be big for marketing to pay off?
No. Well-targeted, strategically built marketing can deliver excellent results for smaller online stores too.
Which channels should an online store use for marketing?
Most often we combine search advertising (Google Ads), Meta advertising (Facebook and Instagram) and, for example, email marketing. Channel choices always depend on your goals, target audiences and products.
Can you also help with conversion optimisation for our online store?
Yes. We help you work out what’s working on your purchase path and what needs fixing. We use analytics, user research and A/B testing to make the path to purchase as smooth as possible for your customers. Read more about conversion optimisation.
How do you measure the results?
Transparently. We track the performance of campaigns and activities through things like conversion rates, number of leads and average order value, the metrics your business success is actually measured by.
What if I don’t know my ecommerce platform very well?
No worries. We know the most common ecommerce platforms and can help with technical questions or work with whoever maintains your online store. We speak fluent data.
Tell us what you need
Tell us about your ecommerce marketing needs. If we don’t reply within 24 hours, you’ll get a €100 restaurant gift card.