Lasse Iskanius
Head of Strategy & Growth
A data-loving marketing strategist with a soft spot for creative work, who has worked at leading media agencies and run his own marketing business.
- Analysis
- Media planning
- Strategy
Purchase behaviour analysis
Everyone leaves tracks in an online store, including the people who don’t buy. Purchase behaviour analysis shows where your purchase path breaks, why, and how to improve it.
- Where the purchase path breaks
- Data, interpreted
- No shooting in the dark
- Price
- Tailored to you
What you get
Understanding your customers
Clicks, bounce rates and products left in baskets are all valuable data, when they’re interpreted right.
- 01
Where the path breaks
How do customers move around the site, and at what point does the basket get dropped and left where it fell?
- 02
The impact of campaigns
How different campaigns affect behaviour, and how long people take to decide.
- 03
Product categories compared
Which product categories convert and which don’t.
- 04
Better decisions
A deeper understanding of your customers’ motives and buying logic guides your advertising and product range, without shooting in the dark.
How we work
From data to improvements
- 01
Data
We start with data. Your ecommerce platform and analytics tools show what’s really happening in your store.
- 02
Interpretation
We work out why visitors act the way they do and what makes them buy.
- 03
Improvements
Content, buttons, product presentations, campaign structures or checkout are shaped to fit your goals.
The whole
Part of Ecommerce marketing
- The whole service Ecommerce marketing
- Conversion optimisation Conversion optimisation smooths out your online store’s purchase path, making buying easy for your customer and profitable for you. You get growth from your existing traffic without constantly increasing your media budget.
- Product page optimisation Product page optimisation makes buying easy. Clear, trustworthy product pages that actually sell improve your online store’s conversion.
Working with you
These people answer the phone and their emails — no switchboard, no ticket queue.
Sebastian Solomon
Head of Creative
A marketer who loves putting data to work and bringing creative ideas to life. A serial entrepreneur whose 15-year marketing career has touched many well-known brands in Finland.
- Creative design
- Productisation and concepts
- Websites
Riina Salo
Content Strategist
A builder of content strategies and brands who turns ideas into compelling multichannel wholes.
- Owned audiences
- Content strategy
- Community marketing
Roni Rintala
Senior Digital Marketing Specialist
A creative digital advertising expert whose firm grip on SEM and email marketing takes client accounts to new heights.
- Digital marketing
- Email marketing
- SEM
Jan Kuivalainen
Digital Marketing Planner
A digital advertising expert who gets a kick out of putting data and metadata to work.
- Digital marketing
- SEM
- Social media marketing
Tell us what you need
Tell us about your purchase behaviour analysis needs. If we don’t reply within 24 hours, you’ll get a €100 restaurant gift card.