Lasse Iskanius
Head of Strategy & Growth
A data-loving marketing strategist with a soft spot for creative work, who has worked at leading media agencies and run his own marketing business.
- Analysis
- Media planning
- Strategy
Conversion optimisation
Conversion optimisation smooths out your online store’s purchase path, making buying easy for your customer and profitable for you. You get growth from your existing traffic without constantly increasing your media budget.
- Data and user insight
- A/B testing
- Growth from existing traffic
- Price
- Tailored to you
What you get
From visitors to buyers
Every visitor is a potential buyer, but only some of them buy. We don’t smooth the path with a shovel or a steamroller, but with data, user insight and continuous testing.
- 01
Friction points made visible
We analyse things like user journeys, basket abandonment rates and how well your product information works.
- 02
An A/B-tested purchase path
We compare different headlines, buttons, product descriptions and campaign structures.
- 03
More from your existing traffic
Your conversion rate goes up and your advertising becomes more profitable, without constantly increasing your media budget.
- 04
A better user experience
A smooth, easy-to-understand and trustworthy online store makes a purchase more likely, and gets customers coming back and recommending you.
How we work
From observations to sales
- 01
Observations
At what point does a visitor hesitate or disappear? That’s where conversion optimisation starts.
- 02
Goals and analysis
We set the goals together and use data to dig into how visitors can be turned into buyers.
- 03
Test and refine
Changes are A/B tested, the buying process is polished and we react quickly to change.
The whole
Part of Ecommerce marketing
- The whole service Ecommerce marketing
- Purchase behaviour analysis Everyone leaves tracks in an online store, including the people who don’t buy. Purchase behaviour analysis shows where your purchase path breaks, why, and how to improve it.
- Product page optimisation Product page optimisation makes buying easy. Clear, trustworthy product pages that actually sell improve your online store’s conversion.
Working with you
These people answer the phone and their emails — no switchboard, no ticket queue.
Sebastian Solomon
Head of Creative
A marketer who loves putting data to work and bringing creative ideas to life. A serial entrepreneur whose 15-year marketing career has touched many well-known brands in Finland.
- Creative design
- Productisation and concepts
- Websites
Riina Salo
Content Strategist
A builder of content strategies and brands who turns ideas into compelling multichannel wholes.
- Owned audiences
- Content strategy
- Community marketing
Roni Rintala
Senior Digital Marketing Specialist
A creative digital advertising expert whose firm grip on SEM and email marketing takes client accounts to new heights.
- Digital marketing
- Email marketing
- SEM
Jan Kuivalainen
Digital Marketing Planner
A digital advertising expert who gets a kick out of putting data and metadata to work.
- Digital marketing
- SEM
- Social media marketing
Tell us what you need
Tell us about your conversion optimisation needs. If we don’t reply within 24 hours, you’ll get a €100 restaurant gift card.