Kartanon
The game where crisp fans cleaned up the archipelago
Kartanon’s Clean Archipelago Adventure encouraged people to look after the Finnish archipelago. In the playable game, players cleared litter from the scenery, and almost 20,000 people joined in.
Click the litter away and clean up the archipelago
Kartanon’s Clean Archipelago Adventure encouraged people to look after the archipelago. In the playable game, players hunted for litter in nature.
Fact sheet
What came of it
Behind the scenes
Insights from our experts
Playable · Before The game and the prize
Once players had found all the litter, they could enter a prize draw for a stunning night in the archipelago. Gamification gave the social media campaign an extra boost and got crisp fans into cleaning up.
Creative examples
A peek at the marketing
Playable · Cleaned up 
What we made
- Clean Archipelago Adventure campaign concept
- Playable game with three landscapes to clean up
- Social media campaign
- Prize draw for a night in the archipelago
Who did what
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