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Campaign planning

A campaign where audiences, messages, channels, timing and metrics all pull in the same direction. That kind doesn’t get lost in the noise, it delivers.

  • Goal and audience first
  • From idea to launch
  • Optimised throughout
Price
Tailored to you

What you get

A campaign that has the effect you want

One campaign can grow awareness, start a conversation, bring in new customers or spark the urge to buy. But only if it’s planned properly.

  1. 01

    Precise targeting

    Shouting into the void only empties your wallet. We target campaigns based on data and customer insight.

  2. 02

    A common thread

    We build the campaign’s common thread from idea to launch, and from there on to tracking and optimisation.

  3. 03

    Content that grabs attention

    Images, copy and videos are made to drive action in the channels where your customers spend their time.

  4. 04

    Budget under control

    The messages stay on brand and the results are easy to follow. At the end you get a clear report and ideas for what’s next.

How we work

Launch is the starting gun, not the finish line

  1. 01

    Goals and audience

    What do you want to achieve and who are you talking to? We get clear on it together, even if the idea is still taking shape.

  2. 02

    Idea and execution

    The idea becomes a campaign framework, we choose the channels and create the content.

  3. 03

    Tracking and optimisation

    We track the key metrics, react quickly and optimise based on what works best.

The whole

Part of Social media marketing

Work we are proud of

Mysoda

A Christmas campaign for five countries

Campaign and media planning for Finland, Germany, France, Ireland and Belgium.

Ads from Mysoda’s Christmas campaign
A Mysoda sparkling water makerThe campaign’s media plan on a timeline

Mysoda

A Christmas campaign for five countries

We planned Mysoda’s Christmas campaign and its media for five countries. The same creative and media plan were adapted for each market.

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Working with you

These people answer the phone and their emails — no switchboard, no ticket queue.

Sebastian Solomon

Sebastian Solomon

Head of Creative

A marketer who loves putting data to work and bringing creative ideas to life. A serial entrepreneur whose 15-year marketing career has touched many well-known brands in Finland.

  • Creative design
  • Productisation and concepts
  • Websites

sebu@julkee.fi +358445719267

Riina Salo

Riina Salo

Content Strategist

A builder of content strategies and brands who turns ideas into compelling multichannel wholes.

  • Owned audiences
  • Content strategy
  • Community marketing

riina@julkee.fi

Ida Bäckström

Ida Bäckström

Content Manager

The queen of content. On her watch, every post finds the right time, place and format.

  • Sisällöntuotanto
  • Somemarkkinointi
  • Copywriting

ida@julkee.fi

Roope Siltala

Roope Siltala

Concept Designer

A storyteller whose pen produces sharp concepts and standalone pieces of content alike.

  • Copywriting
  • Scriptwriting
  • Concept design

roope@julkee.fi

Questions and answers

Frequently asked questions

Does everything need to be ready before we start planning a campaign?

Not at all. We’ll help you sharpen your goals, audiences and messages, even if they’re still taking shape. The best results often come from refining them together.

How long does campaign planning and delivery usually take?

Cliché answer, but it depends on the size of the campaign. Smaller campaigns can cross the finish line quickly, while bigger ones need more planning and testing. Whatever the size, we get it there efficiently and with care.

What if we already have an idea but don’t know how to execute it?

We hear that a lot. Don’t panic. We’ll help you turn the idea into a campaign framework, choose the right channels and take the campaign all the way to delivery.

Can you help with the campaign content too?

Yes. Our team includes a copywriter, content creators, digital advertising specialists and graphic designers, among others. If you need it, you get the whole package under one roof, from idea to publishing and reporting.

How do you measure whether a campaign worked?

We set the goals together, whether that’s sales, engagement, awareness or leads. During the campaign we track the key metrics and optimise in real time. Afterwards you get a clear report and ideas for what to do next.

Tell us what you need

Tell us about your campaign planning needs. If we don’t reply within 24 hours, you’ll get a €100 restaurant gift card.

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