Epassi
Putting the commuter benefit on the map across Finland
Epassi’s commuter benefit is widely offered but little used. With a strong tactical campaign, we made the benefit visible where it is used: along the commute.
27 May – 20 June 2026 · Target group: Epassi users, employers and employees
Epassi your commute or tip off your employer
The campaign made one clear ask to two audiences: use the benefit yourself or tip off your employer. Every channel carried Epassi’s fresh new look.
Behind the scenes
Insights from our experts
Clear goals
- Grow the use of the commuter benefit
- Raise awareness of the benefit
- Grow sales
- Steer users to concrete actions
Advertising along the commute
The campaign went onto ad surfaces along the commute. A consistent look and message made the campaign easy to recognise.
Tram · Hakaniemi Creative examples
A peek at the marketing
DOOH · Vertical 
DOOH · Metro What we made
- Four Paraati tram ads
- DOOH screens at metro stations
- DigiScreen displays on the metro and trams
- The Digi Compass at Railway Square
- X-track screens
- Social media story and feed ads
- Alma display banners
- Motion graphics in three text layers
Who did what
Julkee x Lempee
Epassi
- Data
- Distribution channels
- Operational execution
- Roll-out in their own channels
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