Epassi
Putting the commuter benefit on the map across Finland
Epassi’s commuter benefit is widely offered but little used. With a strong tactical campaign, we made the benefit visible where it is used: along the commute.
27 May – 20 June 2026 · Target group: Epassi users, employers and employees
Epassi your commute or tip off your employer
One clear ask for two audiences. Use the benefit yourself or tip off your employer, in Epassi’s fresh new look across every channel.
Behind the scenes
Insights from our experts
Clear goals
- Grow the use of the commuter benefit
- Raise awareness of the benefit
- Grow sales
- Steer users to concrete actions
Where the benefit is used
The campaign went onto ad surfaces along the commute. A consistent look and message made the campaign easy to recognise.
Tram · Hakaniemi Creative examples
A peek at the marketing
DOOH · Vertical 
DOOH · Metro What we made
- Four Paraati tram ads
- DOOH screens at metro stations
- DigiScreen displays on the metro and trams
- The Digi Compass at Railway Square
- X-track screens
- Social media story and feed ads
- Alma display banners
- Motion graphics in three text layers
Who did what
Epassi
- Data
- Distribution channels
- Operational execution
- Roll-out in their own channels
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