Lasse Iskanius
Head of Strategy & Growth
A data-loving marketing strategist with a soft spot for creative work, who has worked at leading media agencies and run his own marketing business.
- Analysis
- Media planning
- Strategy
This is a stimulus
A little red dot is irresistible. That’s why you clicked. We use the same psychology to get our clients’ customers moving.
This is how we do it →Annoyed? We apologise
That was the last time. The dot won’t come back.
Digital marketing makes your business more predictable, measurable and efficient. We match the right channels with the right audience at the right moment, then put the machine to work on your goals.
What you get
The whole thing is built around your business goals and metrics. Every action aims at results you can track in real time.
Awareness, leads or direct sales? We choose the channels, budget and targeting based on what you’re after.
The ads are designed visually and verbally to match your brand, and timed so the right people see them.
We don’t launch a campaign and forget about it. We track, react and improve all the time.
You regularly see the key campaign metrics, such as clicks, conversions and costs, and get a clear picture of what works and why.
How we work
We go through your business needs together. Do you want to grow awareness, collect leads or sell directly?
We create a data-driven plan covering channel choices, budgeting and targeting.
The ads are designed to match your brand and timed precisely, not roughly, for the right people.
Once they’re live, we don’t sit around twiddling our thumbs. We measure, analyse and optimise.
The whole
Continuous marketing Mesvac Hörmann
Five months of continuous digital marketing in four channels. Cost per click down to a third, contacts doubled.
Risifrutti
For the launch of Risifrutti’s new product, we built a playable game that got consumers involved. It racked up over 1.2 million impressions and almost 18,500 unique players.
Visio HR
Staffing company Visio Henkilöstöratkaisut needed more job applicants in a highly competitive industry. In the first year, website visits grew fivefold and applications tripled.
M Room
M Room is Finland’s largest barbershop chain and a pioneer in digital customer experience. Its marketing needed to shift up a gear, and the cost per conversion in search advertising was cut in half.
These people answer the phone and their emails — no switchboard, no ticket queue.
Head of Strategy & Growth
A data-loving marketing strategist with a soft spot for creative work, who has worked at leading media agencies and run his own marketing business.
Head of Creative
A marketer who loves putting data to work and bringing creative ideas to life. A serial entrepreneur whose 15-year marketing career has touched many well-known brands in Finland.
Content Strategist
A builder of content strategies and brands who turns ideas into compelling multichannel wholes.
Senior Digital Marketing Specialist
A creative digital advertising expert whose firm grip on SEM and email marketing takes client accounts to new heights.
Digital Marketing Planner
A digital advertising expert who gets a kick out of putting data and metadata to work.
Questions and answers
Digital marketing is an effective bridge between brand marketing and direct sales. It can drive traffic to campaign pages, reinforce ad messages across channels or remind people of your brand at critical points in the customer journey. At its best, it supports the whole sales process, and does it measurably.
Continuously. Tracking and reacting are an essential part of digital marketing that works. Launching a campaign and forgetting about it isn’t enough.
We send you clear reports regularly, showing the key campaign metrics, such as clicks, conversions and costs.
Yes. We plan, execute, optimise and report, so we handle the whole package. It still takes two to tango, though, as we need your goals and what you know about your brand. Nobody knows it as well as you do!
No problem! We’ll start with a sparring session where we go through your situation, your goals and any obstacles. Based on that, we’ll build a digital marketing plan that suits you.
Tell us about your digital marketing needs. If we don’t reply within 24 hours, you’ll get a €100 restaurant gift card.