Toyota Material Handling Finland
A forklift on a tray, a service concept at a glance
The Trucks as a service concept gave Toyota Material Handling a clear message and a multichannel campaign that stands up to time and repetition.
Say goodbye to the hassle of ownership
Toyota offers companies a flexible, cost-efficient way to get a forklift fleet without the hassle of ownership. Getting that across called for a sharp concept that would stand up to time and repetition.
Behind the scenes
Insights from our experts
Print · Osto & Logistiikka 
LinkedIn · Ad Creative examples
A peek at the marketing
LinkedIn · Carousel What we made
- Trucks as a service campaign concept
- Core message and promise
- Campaign video
- LinkedIn ads
- LinkedIn carousel
- Print ad in Osto & Logistiikka magazine
Who did what
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The Trucks as a service concept casts Toyota as the butler. Forklifts for every need with one contract and predictable costs.