Lasse Iskanius
Head of Strategy & Growth
A data-loving marketing strategist with a soft spot for creative work, who has worked at leading media agencies and run his own marketing business.
- Analysis
- Media planning
- Strategy
This is a stimulus
A little red dot is irresistible. That’s why you clicked. We use the same psychology to get our clients’ customers moving.
This is how we do it →Annoyed? We apologise
That was the last time. The dot won’t come back.
Native advertising weaves storytelling and your brand message into one coherent, credible package. You get visibility in a high-quality environment without the ad pressure, with your commercial goals firmly in sight.
What you get
In native advertising, your brand message is a natural part of what people are already reading, watching or listening to.
Native content says more about what you offer than a single banner ever could, and builds credibility in a high-quality environment.
We choose a platform where your audience already spends its time, such as the Finnish publishers Helsingin Sanomat, A-lehdet, Sanoma Media or Alma Media.
The text is written in a journalistic style and, above all, in your brand’s style, with infographics or videos where they help.
We track the time spent with the content, engagement and follow-up actions such as visits to a landing page.
How we work
Together we define the audience, the channels and the goal. Awareness, traffic to a landing page or a stronger brand image?
We choose the media and sharpen our pencils. The content is interesting in its own right, with no clickbait headlines or artificial hooks.
Once it’s live, we measure the time spent reading, engagement and follow-up actions.
The whole
Continuous marketing Mesvac Hörmann
Five months of continuous digital marketing in four channels. Cost per click down to a third, contacts doubled.
Risifrutti
For the launch of Risifrutti’s new product, we built a playable game that got consumers involved. It racked up over 1.2 million impressions and almost 18,500 unique players.
Visio HR
Staffing company Visio Henkilöstöratkaisut needed more job applicants in a highly competitive industry. In the first year, website visits grew fivefold and applications tripled.
M Room
M Room is Finland’s largest barbershop chain and a pioneer in digital customer experience. Its marketing needed to shift up a gear, and the cost per conversion in search advertising was cut in half.
These people answer the phone and their emails — no switchboard, no ticket queue.
Head of Strategy & Growth
A data-loving marketing strategist with a soft spot for creative work, who has worked at leading media agencies and run his own marketing business.
Head of Creative
A marketer who loves putting data to work and bringing creative ideas to life. A serial entrepreneur whose 15-year marketing career has touched many well-known brands in Finland.
Content Strategist
A builder of content strategies and brands who turns ideas into compelling multichannel wholes.
Senior Digital Marketing Specialist
A creative digital advertising expert whose firm grip on SEM and email marketing takes client accounts to new heights.
Digital Marketing Planner
A digital advertising expert who gets a kick out of putting data and metadata to work.
Tell us about your native advertising needs. If we don’t reply within 24 hours, you’ll get a €100 restaurant gift card.