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Risifrutti

The game that gathered 1.2 million impressions

For the launch of Risifrutti’s new product, we built a playable game that got consumers involved. It racked up over 1.2 million impressions and almost 18,500 unique players.

A pot of Mannafrutti Raspberry snack surrounded by raspberries

Play and win a SUP board

For the launch of Risifrutti’s new product, we built a playable game that got consumers involved.

Fact sheet

What came of it

Risifrutti
1.2Mimpressions
18,500unique players

Behind the scenes

Insights from our experts

Playable · 9:16

A game anyone can pick up

The player catches raspberries and dodges the other berries. After playing, you could enter a prize draw with a SUP board as the main prize.

A Mannafrutti ad with raspberries and the line ”Play and win a SUP board!” Ad · 1:1

A big success

The campaign racked up over 1.2 million impressions and almost 18,500 unique players.

Creative examples

A peek at the marketing

A pink SUP board with accessories and the text ”Worth €229” Main prize
Video · 1:1

I want results like these

What we made

  • Playable game
  • Ad videos in vertical and square formats
  • Play and win ads
  • Prize draw for players

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