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Content strategy

A content strategy is a written plan that guides everything you do on social media. Gut feelings and guesswork are out, and your brand shows up consistently in the channels you’ve chosen.

  • Channels, tone and rhythm
  • Competitor review
  • Agreed metrics
Price
Tailored to you

What you get

The roof your posts are built under

A content strategy isn’t the same as a publishing calendar. Think of a house, the strategy is the roof and the calendar is the walls.

  1. 01

    A clear foundation for content

    What kind of content goes out on which channel, in what tone and when.

  2. 02

    A distinctive brand persona

    A competitor review and a defined brand persona help you stand out and speak to your audience precisely.

  3. 03

    Metrics in place

    The strategy sets out which metrics we track and how.

  4. 04

    Direction for the whole team

    Your team and partners know what’s being done, why and in what style. That frees up time for other things.

How we work

How a content strategy is made

  1. 01

    Goals and audiences

    What do you want to achieve, and who do you want to talk to?

  2. 02

    Review and strategy

    We look at what’s happening next door, define your brand persona and write the strategy.

  3. 03

    An everyday tool

    The strategy supports day-to-day decisions, and it’s updated regularly.

The whole

Part of Social media marketing

Work we are proud of

Working with you

These people answer the phone and their emails — no switchboard, no ticket queue.

Sebastian Solomon

Sebastian Solomon

Head of Creative

A marketer who loves putting data to work and bringing creative ideas to life. A serial entrepreneur whose 15-year marketing career has touched many well-known brands in Finland.

  • Creative design
  • Productisation and concepts
  • Websites

sebu@julkee.fi +358445719267

Riina Salo

Riina Salo

Content Strategist

A builder of content strategies and brands who turns ideas into compelling multichannel wholes.

  • Owned audiences
  • Content strategy
  • Community marketing

riina@julkee.fi

Ida Bäckström

Ida Bäckström

Content Manager

The queen of content. On her watch, every post finds the right time, place and format.

  • Sisällöntuotanto
  • Somemarkkinointi
  • Copywriting

ida@julkee.fi

Roope Siltala

Roope Siltala

Concept Designer

A storyteller whose pen produces sharp concepts and standalone pieces of content alike.

  • Copywriting
  • Scriptwriting
  • Concept design

roope@julkee.fi

Tell us what you need

Tell us about your content strategy needs. If we don’t reply within 24 hours, you’ll get a €100 restaurant gift card.

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